Monogram
More than a Spirit Mark
The Notre Dame monogram is the University’s most recognizable logo. However, outside of Athletics, it should be used as a graphic element, and always in connection with the academic mark.
It is familiar and recognizable to our key audiences and represents the spirit of the University. Therefore, it may be used prominently in many of our communications.
Role
The monogram provides quick recognition and should always be used in addition to the academic mark (other than in Athletics).
Symbolism
- Recognizable
- Representative
- Welcoming
- Approachable
Use
The monogram is not our primary mark and should not be used as the Notre Dame “signature.” That designation is reserved for the academic mark. Instead, it should be used as a graphic element in the same way you would use a photograph or a headline. Acceptable iterations of the monogram are described on this site.
Color
The monogram may appear in Notre Dame blue, Notre Dame gold or black, or reversed in white. Specific color values are available on the University Colors page.
Other color variations may be permitted as applicable. For example, a campaign that has associated color symbolism (breast cancer awareness).
How to Use
Placement
- Can be used on covers alone as long as the academic mark is present.
- Can be used in internal spreads independent from the academic mark.
- In limited space or on single-sided materials, the academic mark should accompany the monogram used as a signature.
Examples
- Can be used on electronic communications.
- Optional on the back of business cards.
Monogram & Academic Mark Relationship
While the Notre Dame academic mark is our University signature, the monogram can be used in addition to this, often as a graphic element. While the academic mark is inflexible, the monogram is more flexible. It may be used large or small, but most typically as a graphic element in conjunction with the Notre Dame academic mark.
It’s critical to understand the relationship between the Notre Dame academic mark and the monogram. The two marks are not interchangeable. Each serves a distinct function and should be used accordingly.
While the monogram is not our primary mark, it may be used larger and more visually. The academic mark is used in a more rigid fashion.
Using the Monogram
When to Use the Monogram
- When instant recognition is the priority
How to Use the Monogram
- Use as a graphic element
- With other graphic elements or alone
- Front covers, spreads, posters, merchandise, website graphics
- Can be larger than the academic mark
Monogram Color
- Notre Dame blue
- Notre Dame gold
- Reversed in white
- Black
Monogram Rules
- More flexible rules
Using the Academic Mark with the Monogram
When to Use the Academic Mark
- Always
How to Use the Academic Mark
- Use as a signature
- Separated from other elements
- Front covers, back covers, one-pagers, business papers, website headers
- Smaller than the monogram
Colors
- Notre Dame blue
- Notre Dame gold
- Reversed in white
- Black
Rules
- Rigid rules
Consistency
-
Do not: Use the monogram without the ® registered trademark symbol -
Do not: Use the monogram to lockup with colleges, schools, or departments -
Do not: Choose off-brand colors without valid reasons for doing so -
Do not: Skew or alter the monogram in any way -
Do not: Recreate the monogram. Only use art downloaded from our downloads section. -
Do not: Use the monogram as a faded background
Do not use retired or vintage logos
Logos from the Vintage Vault are only allowed in special cases within Athletics or for merchandise.
