Caring for the Notre Dame visual brand is a responsibility of the communicators at the University. This site is a repository of the elements and how-to's that help maintain a consistent, cohesive, and effective visual identity for the University of Notre Dame and its entities. 

University Branding refers to the visual components that apply across all non-athletic entities at the University, including fonts, colors, and various graphical elements and treatments.

Academic Branding elements can be used by colleges, schools, centers, institutes, and programs. The assets here help to begin to apply the overall University branding to specific departments on campus.

Administrative Branding assets are for the non-academic, non-athletic entities at the University.

Athletics Branding is intended for use solely by the Athletics Department. The assets here must be used in strict adherence to the Athletics brand standards.