Colors

Primary Colors

Notre Dame blue (Pantone 289) and metallic gold (Pantone 10127) are Notre Dame’s primary colors.

Neither color will ever reproduce as brightly and richly in four-color process as it does as a spot ink.

Spot colors are more accurate than screen-built colors. Colors displayed below will vary from printed tones.

Electronic displays (LCD screens, CRT monitors, etc.) may display colors slightly differently than they would appear in print. Gold is a particularly challenging color. As such, an alternate gold has been provided for electronic applications.

• ND Blue PMS 289
  C99 M84 Y45 K51
  R12 G35 B64
  #0c2340
• ND Metallic Gold PMS 10127
  C31 M39 Y88 K5
  R174 G145 B66
  #ae9142

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Secondary Colors

The secondary color palette is provided to aid the design of communications that reflect the University of Notre Dame’s brand in tone and style through consistent use of color.

Although the University’s primary colors are blue and gold, marketing communications can be made more effective and compelling with a more flexible and sophisticated use of color harmony and contrast. The colors shown below are rendered on screen from official Hex values. Printed tones will vary.

These secondary colors can help complement the core spirit of the Notre Dame primary colors. 

• Brand Blue Light
  PMS 2154
  C100 M77 Y34 K22
  R20 G56 B101
  #143865
• Brand Blue Bright
  PMS 2945
  C97 M77 Y15 K3
  R28 G79 B143
  #1c4f8f
• Brand Gold Dark
  C41 M46 Y93 K17
  R140 G117 B53
  #8c7535
• Brand Gold Light
  PMS 117
  C18 M37 Y100 K1
  R211 G159 B16
  #d39f10
• Sky Blue
  C10 M5 Y1 K0
  R225 G232 B242
  #e1e8f2
• Sky Blue Dark
  C23 M13 Y6 K0
  R193 G205 B221
  #c1cddd
• Sky Blue Light
  C5 M2 Y0 K0
  R237 G242 B249
  #edf2f9
• Warm White
  C2 M2 Y6 K0
  R248 G244 B236
  #f8f4ec
• Warm White Dark
  C6 M6 Y14 K0
  R239 G233 B217
  #efe9d9
• Brand Green
  C96 M2 Y100 K12
  R10 G132 B61
  #0a843d
• Brand Green Light
  C30 M1 Y26 K0
  R179 G218 B197
  #b3dac5

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Are the secondary colors mandatory?

The color palette has been carefully selected to create a cohesive family that allows for a controlled range of creative possibilities for the University masterbrand. Use of these elements in communications will help create and maintain a consistent look and feel for our collective key audiences. Communicators are not required to use these colors, but please consider their use.

In which cases should I use the primary colors?

These colors should be the dominant colors on communications to highly affiliated audiences like alumni, donors, and advisory councils. The primary color palette makes up almost 90 percent of the color use for these audiences.

In which cases should I use the secondary colors?

Communicators are welcome to consider implementing secondary colors to add creative variation to branded work. These options allow great possibilities to add depth and varying tones to photographs, for example.