Primary Colors

Notre Dame blue (Pantone 289), gold (Pantone 117), and metallic gold (Pantone 10127) are Notre Dame’s primary colors.

Neither color will ever reproduce as brightly and richly in four-color process as it does as a spot ink.

Spot colors are more accurate than screen-built colors. Colors displayed below will vary from printed tones.

Electronic displays (LCD screens, CRT monitors, etc.) may display colors slightly different than in print. Gold is a particularly challenging color. As such, an alternate gold has been provided for electronic applications.

  • ND Blue PMS 289
    C99 M84 Y45 K51
    R12 G35 B64
  • ND Gold PMS 117
    C22 M39 Y100 K2
    R211 G159 B16
  • ND Metallic Gold PMS 10127
    C31 M39 Y88 K5
    R174 G145 B66

Secondary Colors

The secondary color palette is provided to aid the design of communications that reflect the University of Notre Dame’s brand in tone and style through consistent use of color.

Although the University’s primary colors are blue and gold, marketing communications can be made more effective and compelling with a more flexible and sophisticated use of color harmony and contrast. Colors rendered on screen from official Hex values. Printed tones will vary.

These secondary colors have been inspired by the heritage of Notre Dame.

  • PMS 7710
    C79 M13 Y28 K0
    R0 G165 B181
  • PMS 613
    C32 M33 Y100 K3
    R153 G150 B35
  • PMS 1817
    C40 M78 Y67 K45
    R101 G50 B51
  • PMS 378
    C61 M44 Y100 K31
    R88 G96 B26
  • PMS 460
    C11 M11 Y62 K0
    R230 G212 B124
  • PMS Black 4
    C59 M65 Y74 K71
    R49 G37 B28

Tertiary Colors

Like the secondary colors, the tertiary color palette is intended to add breadth and depth to our overall look and feel. These tertiary colors have been chosen to complement the other brand colors and provide an expanded family of colors. These colors should be used only as accent colors or in limited ways. Colors rendered on screen from official Hex values. Printed tones will vary.

  • PMS 348
    C97 M22 Y100 K9
    R0 G131 B62
  • PMS 7448
    C66 M76 Y47 K40
    R75 G55 B75
  • PMS 7406
    C7 M21 Y100 K0
    R242 G195 B0
  • PMS 1805
    C21 M98 Y92 K12
    R177 G37 B44
  • PMS 7519
    C51 M60 Y71 K41
    R93 G73 B58
  • PMS 723
    C24 M63 Y100 K10
    R179 G105 B33

Are the Secondary and Tertiary Colors Mandatory?

The color palette has been carefully selected to create a cohesive family that allows for a range of creative possibilities for the University masterbrand. Use of these elements in communications will help create and maintain a consistent look and feel for our collective key audiences. Communicators are not required to use these colors, but please consider their use.

In which cases should I use the primary colors?

These colors should be the dominant colors on communications to highly affiliated audiences like alumni, donors, and advisory councils. The primary color palette makes up almost 90% of the color use for these audiences.

In which cases should I use secondary and tertiary colors?

Communicators are welcome to consider the secondary color palette for communications to audiences more internally facing to the University. Refer to the diagram where the gray sections indicate the use of the secondary color palette.

The tertiary color palette is intended to be used in small amounts as accent colors for the primary and secondary palettes.

Colr Breakouts