Trademark & Licensing

The University of Notre Dame has exclusive rights to its name, trademarks, songs, mottos, and mascots, and prohibits their unauthorized use. The University has a long-standing policy of protecting the symbols that are associated with its name and its reputation as one of the finest universities in the country. Because registered trademarks and service marks are valuable assets, they must be used correctly to avoid loss or dilution in the marketplace.

The University’s trademarks include “Notre Dame,” “University of Notre Dame,” “Fighting Irish,” “Irish,” “ND,” and “What Would You Fight For?” as well as icons such as the leprechaun, the shamrock, the monogram, the University’s seals, and the depiction of the Dome.

Use of the Notre Dame trademarks in print, multimedia, advertising, and promotional material, or on clothing or other merchandise, requires the express permission of the University of Notre Dame. Usage requirements are applicable to all Notre Dame staff, students, faculty, partners, manufacturers, customers, creative agencies, consultants, professional writers, and editors. Notre Dame reserves the right in its sole discretion to terminate or modify permission to display the Notre Dame trademarks by any person or organization.

For more information, or to find a list of approved vendors, visit the Notre Dame Licensing Department.


  • The trademark symbol (® or™) is normally placed in the lower right corner of the trademark.
  • The ® and ™ symbols may appear with the first mention of the University’s name in body copy, but need not appear with the name when it is mentioned subsequently.
  • The ® symbol is not to be used with the academic mark on stationery, administrative forms, signs, or exhibits.
  • Please note that Notre Dame does not allow the academic mark to be used for commercial purposes (products for resale).


All artwork must be submitted for approval to the licensing department prior to placing an order for production.