Frequently Asked Questions: Brand Standards

Are brand standards a radical departure from the past?

No. The standards adopted in 2011 help align our communications and move the brand forward, they also retain a strong connection to the visual elements that have historically existed at the University. These brand standards are a refresh, rather than a restart, and have been deliberately refined to better reflect Fr. Jenkins’ vision. More recently, the standards evolved to meet the identity needs of emerging entities on campus. Taken in concert with the standards adopted in 2011, they provide updated direction for the required use of logos and recommended use of color, typography/fonts, photography, graphic elements, and language, as they relate to applications in print, for the Web, on apparel, etc.

Do I have to apply the brand standards to my communications materials?

Rules surrounding the use of University logos and logo architecture in all applications are mandatory.

Colors and typefaces/fonts have been carefully selected to create a cohesive family that provides for a wide range of creative possibilities for the University masterbrand.

Use of these elements in communications will help the University maintain a consistent look and feel for our key audiences. Please consider the use of these elements in your communications. If you feel you have a unique communications or identity need, please contact Tim Legge to discuss options.

How do I order new business cards/stationery?

Continue to order through buy.nd.edu, as the University’s approved vendor has been provided with templates reflecting these new standards.

Am I required to use only the new, University-approved colors and typefaces/fonts?

No. For questions or concerns regarding the new brand standards, or for University-approved fonts not already installed on your computer, please contact Tim Legge.

For questions regarding commercial applications of a Notre Dame trademark (academic mark, monogram, leprechaun, etc.), please contact Tomi Gerhold or call 631-9327.