Graphic Elements

Process Texture



The textures span all courses of study and represent the thinking and hard work that drives our academic reputation. Using the process textures allows us to add interest and a storytelling element to our communications.

Download Process Textures

When to Use the Textures

  • To add visual interest to a page or story
  • To use for continuity with the brand expressions recommendations

How to Use the Textures

  • As a background
  • As a hint of color
  • Behind, not in front

To ensure consistency, please use the textures as they are supplied.


Graphic Elements Examples 1

Progress Lines

Progress Lines Sample

Notre Dame is making leaps and strides in many areas of research, from autism to genetics and energy to history. Our progress lines are a way for us to show that we are always forging ahead. They can also be used to highlight important information.

Download Progress Lines

When to Use Progress Lines

  • To add visual interest to a page or story
  • To incorporate the monogram
  • To focus on key information or language

How to Use Progress Lines

  • Color (gold, blue, or reversed)
  • Encasing the monogram
  • Highlighting text


Progress Lines Example 1

Traditional Line Work


Our history is one of our strongest assets. The use of traditional line work is a nod to that history. In some instances, we use this linework in a reserved way, but there is also opportunity to use these elements in unexpected and bold ways. They can add emphasis to key phrases and titles.

Download Traditional Line Work

When to Use Traditional Lines

  • To arrange content
  • To separate content
  • To frame content

How to Use Traditional Lines

  • Color (gold, blue, or reversed)
  • Varying weights

Line Types

Thin lines should be solid. Medium-weight and thick lines should be “hash” style.


The traditional line work should be used to contain and separate information.