Colleges and Schools Lock-ups
Consistency is important to the success of the identity program and overall brand recognition. The standards in this section should be used by all departments and units to identify their programs and services.
A “lockup” refers to the use of the academic mark with the name of a college or school as shown below. Each college and school should use only the approved and supplied version of the lockup created for it.
The mark and lockup should follow the same color rules as the mark without the lockup.
The college or school name should be treated as part of the mark. So, whatever color you make the mark, the name should follow suit.
Business papers such as stationery, business cards, and envelopes are to use the blue one-color mark, or the gold foil option for the shield.
Do not: Use the monogram without the ® registered trademark symbol
Do not: Rearrange or stack the lockup. It may only be used in its original horizontal lockup
Do not: Alter the colors of the college or school lockup
Do not: Use any other typeface to spell out the college or school name
Do not: Create unique college or school marks
Do not: Separate the shield and the word mark