Merchandising
Merchandise is one of the limited exceptions to use of the monogram in the standards. In all other instances (except for athletics), the monogram must be used in conjunction with the academic mark. This section refers to items are not sold, but created to support our academic entities. When creating merchandise, contact Marketing Communications for approval of your area’s name in a lockup.
We use our merchandising lockups in this scenario in order to take advantage of the recognition that the ND monogram has, as these items will most likely make their way out in to the world.
The ND monogram is also easier to reproduce in certain instances, such as embroidery.
To request a lockup, contact Marketing Communications for a standards approved lockup for your area, 631-4636.
Color
Always use the primary Notre Dame blue, gold, metallic gold, or white for the monogram.
Use Notre Dame blue or white for the college or school names.
Font
Always use Galaxie Polaris as shown at the left. No other fonts are allowed.
Examples:
Consistency
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Do not: Use any other color than the primary Notre Dame blue, gold, or metallic gold for the monogram -
Do not: Use any other color than the Notre Dame blue for the college or school name -
Do not: Add any graphic elements to the lockup -
Do not: Use any other mark in place of the monogram -
Do not: Distort the lockup in any way -
Do not: Change the proportions of the lockup. The monogram should always be the primary element. -
Do not: Use this lockup for anything but a college or school. -
Do not: Use any elements from the academic mark to create a unique mark for merchandise. Always use the art as provided. Use any other typeface than Galaxie Polaris Condensed Medium for the college.