Academic Unit Lockups
Consistency is important to the success of the identity program and overall brand recognition. The standards in this section should be used by all academic units (college, school, or department) to identify their programs and services. If you need assistance in creating a lockup, reach out to ND Creative.
Do not use the former sub-branding lockup that places the academic mark with the University’s approved serif, Adobe Garamond Pro. See the example below in the “Do Not” section.
Any other application should use the academic mark by itself.
Example of Lockup
A “lockup” refers to the use of the academic mark with the name of a college, school, or academic unit. You should use only the approved and supplied version of the lockup created.
If you don’t have an existing lockup, contact ND Creative for assistance in crafting one for your academic unit.
To have your business cards, letterhead, and stationery created, contact buyND. Express Press is the University’s strategic printing partner for business cards, stationery, notecards, note pads, and envelopes. All products include 100 percent post-consumer recycled paper and the University trademark.
In these instances (e.g., stationery, business cards), the shield is printed as a two-color gold foil.
Colleges and Schools Example
In the example above, the Mendoza College of Business lockup is on the back cover.
Academic Unit Example
Academic Department Example
The mark and lockup should follow the same color rules as the mark without the lockup.
The college or school name should be treated as part of the mark. So, whatever color you make the “University of Notre Dame” type treatment, the college or school name should follow suit.
Business papers such as stationery, business cards, and envelopes are to use the blue one-color mark, or the gold foil option for the shield.
Do not: Use the former sub-branding lockup
Do not: Rearrange the lockup. It may only be used in its original horizontal or vertical lockup
Do not: Alter the colors of the college or school lockup
Do not: Use any other typeface to spell out the college or school name
Do not: Create unique college or school marks
Do not: Separate the shield and the word mark
Do not: Substitute the University name with the name of a department
Do not: Use any other typeface to spell out the department name or reconfigure the lockup in any way
Do not: Create unique departmental marks