University Branding

Our Vision

“To build a Notre Dame that is bigger and better than ever—a great Catholic university for the 21st century, one of the preeminent research institutions in the world, a center for learning whose intellectual and religious traditions converge to make it a healing, unifying, enlightening force for a world deeply in need. This is our goal. Let no one ever again say we dreamed too small.” —Rev. John I. Jenkins, C.S.C., 2005 Inaugural Address

Brand Standards—Helping Bring Our Vision to Life

These standards have helped refine our brand. They reflect an engaging approach to communicating key elements of our unique brand, the result of many months of cultivation by many University leaders and communicators.

Notre Dame has a unique role in the world. It is distinct, special, and evident throughout our history. Fr. Jenkins’ vision will carry us forward for many years to come. These standards provide information and tools to help advance this vision through communications in a clear, consistent and compelling way.