Athletics Branding

Athletics at the University of Notre Dame qualifies as one of the most recognizable, popular and powerful brands found anywhere in sports. To protect and improve the University’s athletics brand equity, it is important that all those who communicate on behalf of Notre Dame do so in consistently strong manners across all platforms.

This document provides detailed information required to ensure the Notre Dame athletics brand—including official colors, marks and typography—is presented appropriately while utilizing any and all communication channels.

University of Notre Dame Athletics Brand Standards


Athletics Monogram 1

Primary Brand Assets Overview

The Notre Dame monogram and the primary color palette of blue and gold are the primary identifiers for Notre Dame. They should always be used to represent the university in the most visible and high profile brand touchpoints. The Notre Dame monogram and the primary color palette of blue and gold represent the tradition, legacy, and excellence of our athletic program. Use the monogram and our colors to communicate the passion of our community – one bridled in faith and in pursuit of the highest standards.

  • Official team uniforms
  • Athletic playing fields, like the basketball court or hockey rink
  • Formal department communication
  • Header of a website
  • Graphic elements in broadcasts

Spirit Branding Assets Overview

Spirit Marks Examples 1

The leprechaun, wordmark, and the spirit palette of blue, gold and green represent the fighting spirit of Notre Dame. Use the mark and colors to communicate our determination, grit and underdog mentality. These brand assets serve as inspiring visual elements for Notre Dame in competitive scenarios and should be used to instill passion and a competitive spirit among our audiences. The green shamrock is a secondary spirit mark representing the Irish heritage of Notre Dame. While the shamrock is not our primary identifier, it allows us to reference a part of our history (both the shamrock and its green color are clear references to Irish heritage). Therefore, it should never be used as a standalone identifier for Notre Dame and should be used sparingly.