Academic Unit Lock-ups

Consistency is important to the success of the identity program and overall brand recognition. The standards in this section should be used by all academic units (college, school or department) to identify their programs and services. If you need assistance in creating a lockup, reach out to marcomm.

Any other application should use the academic mark by itself.

Colleges and Schools Lockups

Sub Branding Academic 01

A “lockup” refers to the use of the academic mark with the name of a college, school or academic unit. You should use only the approved and supplied version of the lockup created.

Download College and Schools Lockups

Colleges and Schools Example

Mcobdeloitte Retractable Banner

 

Academic Unit Example

Oois Studyabroadweek Poster 1
Kylemore Viewbook

Academic Department Example

19 Hurs 0271 Onboarding Advancement Banners F 1

Color

The mark and lockup should follow the same color rules as the mark without the lockup.

The college or school name should be treated as part of the mark. So, whatever color you make the mark, the name should follow suit.

Business papers such as stationery, business cards, and envelopes are to use the blue one-color mark, or the gold foil option for the shield.

Consistency

  • Colleges and Schools Do Not 1Do not: Use the monogram without the ® registered trademark symbol

  • Colleges and Schools Do Not 2Do not: Rearrange or stack the lockup. It may only be used in its original horizontal lockup

  • Sub Branding Donot Color 01​​​​​​Do not: Alter the colors of the college or school lockup

  • Colleges and Schools Do Not 4Do not: Use any other typeface to spell out the college or school name

  • Colleges and Schools Do Not 5Do not: Create unique college or school marks

  • Colleges and Schools Do Not 6Do not: Separate the shield and the word mark

  • Colleges and Schools Department Do Not 1Do not: Substitute the University name with the name of a department

  • Colleges and Schools Department Do Not 6Do not: Use the college and schools treatment for departments in relation to the academic mark

  • Colleges and Schools Department Do Not 3Do not: Alter the colors of the departmental lockup

  • Colleges and Schools Department Do Not 4Do not: Use any other typeface to spell out the department name or reconfigure the lockup in any way

  • Colleges and Schools Department Do Not 5Do not: Create unique departmental marks

  • Colleges and Schools Department Do Not 6Do not: Alter the lockup by eliminating any of its pieces