Academic Unit Lock-ups
Consistency is important to the success of the identity program and overall brand recognition. The standards in this section should be used by all academic units (college, school or department) to identify their programs and services. If you need assistance in creating a lockup, reach out to marcomm.
Any other application should use the academic mark by itself.
Colleges and Schools Lockups
A “lockup” refers to the use of the academic mark with the name of a college, school or academic unit. You should use only the approved and supplied version of the lockup created.
Colleges and Schools Example
Academic Unit Example
Academic Department Example
The mark and lockup should follow the same color rules as the mark without the lockup.
The college or school name should be treated as part of the mark. So, whatever color you make the mark, the name should follow suit.
Business papers such as stationery, business cards, and envelopes are to use the blue one-color mark, or the gold foil option for the shield.
Do not: Use the monogram without the ® registered trademark symbol
Do not: Rearrange or stack the lockup. It may only be used in its original horizontal lockup
Do not: Alter the colors of the college or school lockup
Do not: Use any other typeface to spell out the college or school name
Do not: Create unique college or school marks
Do not: Separate the shield and the word mark
Do not: Substitute the University name with the name of a department
Do not: Use the college and schools treatment for departments in relation to the academic mark
Do not: Alter the colors of the departmental lockup
Do not: Use any other typeface to spell out the department name or reconfigure the lockup in any way
Do not: Create unique departmental marks
Do not: Alter the lockup by eliminating any of its pieces