Administrative Office Lock-ups

Administrative Offices Lockup Sample

Correct formatting for department return addresses on letterhead, envelopes, and other related collateral

Consistency is important to the success of the identity program and overall brand recognition. The standards in this section should be used by all administrative departments to identify various programs and services.


Administrative Branding

Administrative Branding Example 1

For some Administrative units, specific branding is permitted. Typically this applies to areas of the University where defined categories of focus aid the brand, and align with University goals. Examples include Research, International, and Faith.

Administrative Branding Example 2

If you have questions about this branding protocol, contact Tim Legge.

Things to Avoid

  • Do not create unique departmental marks.
  • Do not recreate or change this lockup.
  • Departments and academic degree program lockups should only be used on stationery and business correspondence. They may be used for return addresses on certain print materials.

Administrative Offices Communications Example

Example:

A brochure may include the academic mark only, while the envelope defines the department.

Departmental lockups should be used only on stationery and business correspondence. They may be used in return addresses on envelopes.


Vehicle Branding

vehicle_branding_exmaple

The University has identified one preferred vendor for applying branding to any vehicle.

Agio can be reached at 269-226-4000 or rpostula@agioimaging.com.

If you have any questions about vehicle branding, please contact Tim Legge.

 


Do Not

  • Colleges and Schools Department Do Not 1Do not: Substitute the University name with the name of a department

  • Colleges and Schools Department Do Not 6Do not: Use the college and schools treatment for departments in relation to the academic mark

  • Colleges and Schools Department Do Not 3Do not: Alter the colors of the departmental lockup

  • Colleges and Schools Department Do Not 4Do not: Use any other typeface to spell out the department name or reconfigure the lockup in any way

  • Colleges and Schools Department Do Not 5Do not: Create unique departmental marks

  • Colleges and Schools Department Do Not 6Do not: Alter the lockup by eliminating any of its pieces