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Merchandising

The approved academic merchandising lockup can be seen below. Use of the full academic mark is not permitted on any merchandise due to its detailed arrangement. Also, to maintain consistency and emphasize the importance of the academic mark, the monogram is no longer recommended for academic units’ merchandising applications.

When creating merchandise, contact Notre Dame Creative for approval of your area’s name in a lockup.

Primary Branding

Academicmark Merch Onmessage Primary

 

Subbranding

Academicmark Merch Onmessage Colors

 

Color

If possible, please use the two-color version of the academic merchandise lockup that allows the shield to be gold. If two-color options are not available, please use one-color gold, navy, or reversed white.

Typefaces

Always use the Galaxie Polaris Condensed medium typeface as shown for the academic unit merchandise. No other fonts are allowed.

 

Consistency

  • Academic Merchandising Do Not 1Do not: Rearrange elements

  • Academic Merchandising Do Not 2Do not: Invert colors

  • Academic Merchandising Do Not 3Do not: Use primary academic sub-branding lockup

  • Academic Merchandising Do Not 4Do not: Use a different font for the academic unit

  • Academic Merchandising Do Not 5Do not: Make “Notre Dame” appear on one line

  • Academic Merchandising Do Not 6Do not: Remove the shield

  • Academic Merchandising Do Not 7Do not: Use the primary academic logo

  • Academic Merchandising Do Not 8Do not: Rearrange the naming hierarchy

  • Academic Merchandising Do Not 9Do not: Use the monogram for academic units